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Great Forbes article on MetroPCS strategy. Briefly,  Roger Linquist (MetroPCS CEO) is positioning his company to be a cost leader in the area of digital voice transmission. He wants to commoditize cellular phone service squeezing the margins of his competitors and positioning his company to take advantage of increased consumer demand for cheaper cell phone service.

http://www.forbes.com/forbes/2009/1116/technology-mobile-4G-telephony-metropcs.html

cellphone, MetroPCS, Mobile phone, Science and Technology, Telecommunications, Voice over Internet Protocol, Wireless